E-marketing has become something that is not hidden from anyone in the accelerated digital age in which we live. Marketing methods have changed and developed in an unprecedented way, and modern e-marketing channels have multiplied in a way that did not exist before, with the presence of many electronic platforms visited by billions of people. Reaching them is clearer and easier than before.
Yes, this seems general, but if we want to enter more into the world of digital marketing or e-marketing, we will find that platforms such as Facebook or Twitter have millions and tens of millions of people from the countries in which we want to promote our products, what does this mean? That by using the best methods of e-marketing, we can deliver the right product, to the right customer, at the right time, and this is the essence of digital marketing.
In this free e-marketing course, we will learn about the concepts of digital marketing, and how it revolutionized the world and methods of marketing and advertising with the large number of digital platforms that made it possible to advertise and reach those we want easily.
In the nineties and before of the last century, the traditional advertising methods have receded on some means such as television, radio, newspapers, magazines, and others. Today, you hardly find a place without advertisements, from personal blogs, to websites, to social media platforms, and even ads on search engines. , they all want to show you products that their owners think are of interest to you, to the extent that some estimates have reached to say that a normal person sees an average of more than 3,000 advertisements on a daily basis, whether by traditional advertising methods or modern digital marketing methods. His day is dealing with websites about a bus driver, for example, but what is important to us is that the number has increased dramatically with the diversity of modern electronic marketing methods.
The world of digital marketing is very wide, and there is a lot to talk about, so much so that we cannot cover it in one course, the talk about digital marketing does not end, so that we can take a full course or more to professionally cover ads on Google for example, so, in this course we will The freebie covers e-marketing topics related to managing Paid Campaigns on several major and most used digital platforms in the region.
Before that, we will start by clarifying key concepts related to e-marketing and how it changed the face of advertising in the world, and how these sites that provide their services for free work and profit. We will also talk about how to use e-marketing methods to achieve individual income and for companies.
We will not be able to enter into digital marketing more before we learn about important terms and concepts in this world, which we will learn about in detail, then we will start with the giant Google, and understand how ads are managed in the Google search engine, which is the largest in the world with all its platforms, which starts with the search engine itself. YouTube, in-app ads or on the App Store and even Gmail.
We will also learn about the Google certifications available in the world of digital advertising, which are very important for anyone who wants to understand and delve deeper into e-marketing.
After that, we will enter to learn about the world of Twitter ads and Instagram ads and how we can create ad accounts and then start our marketing campaigns there.
No one who works in digital marketing can launch their ads and leave them unmonitored or modified, so we will learn the best ways to track and measure the ads we do on all online platforms
We will also not forget to cover ads on Facebook and ads on LinkedIn as well as ads on Snapchat, they have a very large market share in the region, we will identify them and create our digital ads on each of them.
This free digital marketing course is your gateway to enter strongly into the world of e-marketing, and the content in it came as a result of practical experiences and managing advertising campaigns worth tens of millions of dollars, and today we offer it to you in the form of a complete free course in your hands, register now
In the marketing course, you will learn:
The basics of e-marketing and how global platforms work in it
How has the concept of digital marketing changed with the emergence of modern platforms and its difference from traditional marketing
Basic concepts and terminology in digital marketing
Learn to create and manage advertising campaigns on Google services
Learn to create and manage advertising campaigns on social media platforms
Basics and best practices for successful targeting of digital marketing campaigns
Course content:
Module 1: Introduction to the world of e-marketing and advertising on the Google search engine
Module 2: Managing advertising campaigns on Google services
Module Three: Advertisements on Twitter, Facebook, and Instagram
Module 4: Advertising on Snapchat, LinkedIn and Google Analytics Reports
